E-Commerce That Works for Distributors: PFERD’s Partner-First Approach
Elizabeth McKusick
A PODCAST FOR MANUFACTURING MARKETERS
The Kula Ring is a podcast for manufacturing marketers who care about evolving their strategy to gain a competitive edge. Listen to conversations with North America’s top manufacturing marketing executives and get actionable advice for success in a rapidly transforming industry.
Bringing Real Life Marketing Moments to Industrial Automation
Featuring Monique Elliott, SVP of Global Marketing at Schneider Electric, Industrial Automation
Best Practices for Globally-Coordinated Manufacturing Marketing and Sales
Featuring Ashley Riley, the Director of Global Marketing Campaigns and Content at Nilfisk.
B2B Marketing When Your Customers are in a Rapidly Changing Industry
Featuring John Perry, Chief Marketing & Communications Officer at Power Digital within GE Power
How We Help Manufacturers Win
We help leading manufacturers win by helping them develop their most significant strategic advantage: getting better at marketing into niche categories.
If you’re like most B2B manufacturers, you serve several niches. And for you, growth is going to come either from performing better within your existing niches or identifying and competing in new niches. Either way, getting good at growth as a manufacturing marketer means getting good at marketing within niches.
It’s time to fall in love with niche.
Marketing Strategy
Identify strategic opportunities and create a roadmap to building your brand, growing pipeline, and influencing buyers.
ABM for Manufacturers
Launch, manage, and scale precision ABM campaigns that maximize engagement with your ideal prospects and existing customers.
Design
Bring your brand to life with confidence and clarity across all channels and at every interaction with your prospects and customers.
Development
Create high-performance, user-centric digital experiences integrated across your entire technology stack, including ecommerce and internal platforms.
MANUFACTURING EXPERTISE MATTERS
Our team of cross-functional experts in marketing strategy, design, and development works with leading manufacturers to identify and exploit opportunities within niche categories.
We work with leading manufacturers to align their marketing and sales strategies with the buying journeys that are specific to their niche.
Conventional B2B marketing wisdom is often developed by and for SaaS companies that have very little in common with manufacturers selling into a finite pool of prospects. We employ our broad manufacturing expertise to help you drive targeted growth and accelerate revenue generation in your niche.
We do this by aligning revenue teams around common objectives. By digging deeper into the decision-making dynamics of buying committees and creating better digital experiences for today’s B2B purchasers. Whether you’re marketing to distributors, dealer networks, or end users, we help you build strategic assets that support more buyers, buying in different ways, with very different expectations of how a sales process should unfold.
Who We Work For
The manufacturers we work with best are interested in creating a foundation for growth and ongoing improvement. They know they have a strong value proposition that will resonate with underserved markets, and they know that the accounts they can sell to aren’t unlimited. They’re the organizations that want to remove the barriers that divide marketing, sales, and customer service to deliver an elevated and intelligent buying journey.
We work with manufacturers that sell via channel partners, distributors and wholesalers, direct sales, ecommerce, or any combination of these; all targeting modern B2B buyers and a purchase process that is increasingly complex and online. They have teams that are willing to focus on optimizing revenue instead of generating irrelevant leads. They’ve seen some success in a specific vertical or other niche category and are ready to double down on what works, driven by the insight that lies beneath their customer and prospect data.
If this sounds like your organization, we invite you to contact us to learn more about our services and how we could work together.
Kula Partners quickly came up to speed on our highly technical, regulatory-driven products and helped bring structure to a complex commercialization process. Dawn and the team provided clear direction on positioning, messaging, and content strategy while supporting our transition to a modern website platform. Their team is sharp, responsive, listens well, and is proactive. More than just a vendor, they’ve functioned as an extension of our internal team. Kula helped us translate internal knowledge into clear, buyer-facing communication and supported us in moving faster with confidence.
Conquest FiresprayLuke Connery, Chief Revenue Officer
CONTACT KULA PARTNERS
I’m Jesse Mawhinney, Vice President at Kula Partners. If you’re ready to develop a better understanding of the strategic opportunities for your business and carve a path to action, contact me today. I’ll review your message, do some research about your organization, and reach out to book a call.